Textile & fashion

Fashion: ESL, RFID and Digital Product Passport, the trio on its way

May 12, 2026 6 minSector : Textile & fashion →

Textile is on the front line of the Digital Product Passport. Coupled with RFID, the electronic shelf label becomes a convergence point: omnichannel prices, unit-level stock, storytelling and end-to-end traceability.

Use cases

Omnichannel prices

Instant consistency between e-commerce and store, without relabelling.

Ship-from-store & click&collect

Unit-level stock managed at the aisle, optimised replenishment.

Anti-theft & self-checkout

RFID/EAS and frictionless checkout.

Storytelling & authentication

Material, origin, NFC authentication for premium and luxury.

What's moving

Digital Product Passport: textile first

The European ESPR framework makes textile a pilot sector for the product digital twin (composition, origin, footprint, end of life) via QR/NFC/RFID — an opportunity to integrate ESL + RFID + DPP.

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Electronic shelf labels in grocery: beyond price, a connected aisle

Accurate prices, timestamped Omnibus compliance, drive picking, retail media: the ESL has become the nervous system of the hypermarket.

Organic stores

Organic & bulk: the electronic label finally fit for the specialist store

Bulk is the number-one pain point of organic. E-paper handles it silo by silo — price/kg, origin, certification — and defends the specialist's price advantage.

Pharmacy & parapharmacy

Pharmacy: the electronic label, a lever to win back margin

Margins under pressure, parapharmacy growing: the ESL linked to your dispensing software becomes a tool to steer non-prescription — without changing your tools.