Pharmacy & parapharmacy

Pharmacy: the electronic label, a lever to win back margin

Faced with pharmacy margins under pressure, the electronic shelf label isn't a gadget: it's a lever to win back margin on non-prescription and parapharmacy. Provided it interconnects with your dispensing software and reference database, replacing nothing.

Use cases

Managed free prices

Parapharmacy and OTC managed in link with the dispensing software, without double entry.

Compliance & mentions

Price per litre/kg, eco-contribution, reimbursement rate: displayed accurately, everywhere.

Dermocosmetics merchandising

Large parapharmacy shelves showcased, stock-outs detected faster.

Pharmacy media

QR/NFC to leaflets and reviews; white-label retail media.

Reference interconnection

Linked to the Claude Bernard strategic database and agnostic to your dispensing software.

What's moving

Buying groups and parapharmacy: the equipment wave

The concentration of buying groups and the rise of parapharmacy create large free-price shelves — the ideal ground for the ESL as a margin tool.

Estimate your savings in 30 seconds

How much does paper labelling really cost you?